Using social media is like a walk on the beach...said no one ever.
We won’t sugarcoat it: The world of social media is overwhelming, to say the least.
What platforms should I be on? How many times per week should I post? What do I post? The list goes on.
OLEA is here to simplify it for you. Because we believe a good social media strategy can be fun and breezy, just like a walk on the beach.
A strong consistent social media marketing presence is a key ingredient in carrying out your business's overall marketing strategy. After all, if your business is a house, your social media is its kitchen. It’s where you make casual, meaningful connections and have some fun experimenting!
OLEA is here to help you make that happen.
And especially with social media, our goal is to be a resource for you, someone you can depend on. We're there to show you the ropes and hold your hand through it all, rather than just pushing you out of the nest to learn it all on your own.
What You Can Expect
1. Conduct a Social Media Audit
The first thing we do is conduct a social media audit (don’t worry, it’s not as intimidating as it sounds).
Some of the questions we like to ask are...
Are your offerings clearly defined?
Where is your target audience? What platforms are they on?
Who is engaging with you? When are they engaging with you?
What's working and what's not?
How do you compare to your competitors?
Once we have a clear picture of your current social media efforts and we have refined your focus, things get a lot simpler…and more fun!!
2. Create Your Social Media Strategy
After a full social media audit is done, OLEA works with you to craft a unique and effective social media strategy designed to reach your target audience where they are, increase engagement with your customers, and stand out from your competitors.
3. Provide a Social Media Training
OLEA equips you with the tools and training your business needs to be successful in the digital world, from...
Deciding which platforms are the right fit for you.
Establishing goals for each platform
Setting up your social media profiles (consistency)
Creating content calendars for each platform (planning is key)
Using scheduling tools (so you can enjoy that walk on the beach and not worry about missing a critical moment when your audience is online)
Evaluating key performance metrics to see what's working and what's not.