Updated: May 26
Owning your own business comes with its own set of dirty words. One of them being the dreaded:
Cue the shudders. Marketing is probably one of the most overwhelming parts of owning a business. Your competitors seem to have it all together, and it just feels like you’ll never get to their level. You might have even spent good money on marketing efforts with nothing to show for it.
Overall, as far as marketing, it seems like you have two options:
Hire some distant agency or college student to manage your marketing or
Don’t market at all.
But what if I told you there’s another way? Allow me to introduce: the marketing consultant.
Marketing consultants are different. We’re not going to just kick you out of the nest to do it on your own when we’re done. Consultants take their time showing you the ropes, demystifying all the marketing jargon, and giving you the info you need to create a sustainable marketing plan that fits your budget and your brand.
But probably the most important thing marketing consultants do is provide a set of fresh, constructive, and supportive eyes.
We know that as a business owner, you’re so involved in the day-to-day operations of your business that it gets hard to see the forest through the trees. You don’t know the full potential of your business, but a marketing consultant can bring new light to your marketing strategy, whether it’s redefining your objectives, introducing a new platform that you may not have otherwise considered, or rebranding for a bigger impact.
“Okay, that’s cool and all,” you might be saying. “But what does a marketing consultant do?”
Here are 6 ways hiring a marketing consultant can benefit your business:
1. Redefining your marketing focus
The first thing your (very awesome) marketing consultant will do is an evaluation of your current strategies.
They’ll dive deep to truly understand your business and figure out what’s working—and what’s not.
And since they have a bird’s-eye view of your situation, they’re going to ask the difficult “why” questions.
From there, they’re going to help you rebrand so that you create a consistent, coherent, and authentic presence in your market.
2. Brainstorming content ideas
After that hard work is done, a marketing consultant can help you create a content calendar that works with your specific budget, time, and resources.
Today’s marketing game is all about providing valuable and entertaining content for your audience—which sounds a little overwhelming, I know.
But a good marketer’s job is to make a clear path toward content success.
3. Providing consistency
This one goes for all aspects of your marketing journey.
In today’s market, consistency is key. I mean, who are you more likely to purchase from: a brand that posts on Facebook three times a week or one that hasn’t posted since 2017?
Yeah, me too.
That’s why a marketing consultant’s job is to provide you with the tools you need to stay consistent in your marketing efforts long after they’re gone.
4. Staying on top of marketing trends
Remember how I mentioned the age-old terror that occurs when you see your competitors—or even businesses outside of your niche—killing their marketing game?
How about that time you saw an awesome trend and hopped on it just for your efforts to flop because the trend had already become a thing of the past?
How could you possibly stay up to date on all these marketing trends?
Your marketing consultant is there to do that for you so you don’t have to.
5. Uncomplicating social media marketing
Who the heck has time to manage a business and run a successful social media campaign on top of it?
We get it.
A marketing consultant will help you figure out:
The best platforms to be on,
The best times to post based on your audience, and
What kind of content grabs your audience’s attention—videos, polls, blogs, etc.
6. Setting up (online) ad campaigns
Google ads, print ads, social media ads, email…Where to begin?
What’s the best fit for your brand and audience?
Let a consultant answer those tough questions for you. And not only that. They’ll also help retarget your ads and create dynamic ones that speak directly to your ideal clients’ behavior!
How’s that for a helping hand?
At the end of the day, marketing consultants are about one thing: rooting for you!!
If you’re looking for someone who truly cares about getting to know your business and helping you create the perfect marketing strategy, give OLEA a call.